Linking Piccadilly to Oxford Circus and up to All Souls Church and the BBC Broadcasting House in the West End, Regent Street is a major shopping destination and well-known for its exuberant Christmas lights. Traditional shops like the Liberty department store and Hamleys toy shop stand side-by-side with international brands like Apple and Burberry. The first Abercrombie and Fitch superstore opened outside the U.S. is nearby in a former mansion at 7 Burlington Gardens.