Times Square, "The Great White Way" of neon and LED bill boards, is not a square at all but more like two triangles stretching north and south of West 45th Street as Broadway and Seventh Avenue come together. A regular on movie and TV screens and in video games, it is the hub of Broadway theater and some say the heart of the world. The world's busiest intersection tallies 360,000 pedestrians a day. Its annual New Year's Eve ball drop is one giant party.