Cucu Hotel is centrally located just off Dizengoff Square and within walking distance of Frishman Beach. The design of the hotel is bright and surreal with surprises around every corner. It feels a bit like you've wandered into Alice in Wonderland's tea party by way of a Tokyo candy shop, complete with cartoon art, jars of sweets and plates of cookies laid out next to life-size ceramic poodles. The 33 rooms aren't large, though they do come in three sizes and price points, and almost all of them have small balconies.