Frishman Beach sits directly across from a strip of hotels so is fairly popular with tourists and has a full infrastructure to support them. Lounge chairs and umbrellas can be rented for a small fee, and there's plenty of food and drink available. Staffed with multiple lifeguards, it's a safe to swim, though people here are more concerned with seeing and being seen. On weekends, be sure to stake out your spot early in the day as it tends to be crowded.