With a long-established reputation as the island's gastronomic and cultural center, Santa Euràlia has glitzy shops, some of the islands best restaurants, its only golf course, a palm-lined promenade and the exclusive Yacht Marina. Seekers of a quieter holiday converge here, popular with families for the slower pace, beautiful sandy beaches and activities for all ages. The season brings two of the island's most popular hippy markets to town.